Major Gift Insights and Prospect Research
Work smarter and raise more funds using accurate, actionable insights.
High-impact organizations choose Blackbaud solutions to identify, cultivate and capture more high-level giving and further their mission.
Read their stories and more in our customer story showcase.
Capture the High-End Giving You Need
Major donors account for an increasingly large share of overall fundraising revenue. These prospects are small in number but critically important to your success. Identification must be based on a combination of wealth and propensity, while cultivation must be strategic and high-touch. Your resources are valuable, and Blackbaud solutions provide the intelligence needed to deploy them most effectively.
Blackbaud pairs powerful intelligent software with the industry’s best, most comprehensive individual wealth and propensity insights to drive results and help grow your mission.
With Blackbaud solutions, you’ll:
- Identify and prioritize prospects for each fundraising program
- Quantify giving potential across all prospects, portfolios and campaigns
- Understand motivation to give and segment prospects strategically
Identify top prospects for each fundraising program.
Your constituents are complex, with many different factors contributing to how they may interact with your organization. Blackbaud solutions are designed to help you identify and prioritize prospects based on their financial capacity as well as their propensity to give.
ResearchPoint™, the leading platform for prospect research, offers a dedicated tool for researchers to access publicly identifiable wealth and asset information, manage research lists, and build comprehensive prospect wealth profiles including:
- Real estate
- Insider stock holdings & transactions
- Luxury assets
- Philanthropic giving
- Consumer behavior and spending
- Business and nonprofit affiliations
- Known connections
- Biographical information
Blackbaud’s data scientists leverage advanced analytic techniques and decades of experience to build accurate models that combine wealth with multi-faceted behavioral and demographic data to predict a prospect’s likelihood to give to your organization. Models predict likelihood to give to various programs including, major, planned, and annual. Custom models can also incorporate your organization’s constituent data to further tailor predictions specifically to you.
Quantify giving potential across prospects, portfolios and campaigns.
What is a reasonable goal for your upcoming capital campaign? Which portfolios are underperforming? What is the total untapped giving potential in your database? Blackbaud combines comprehensive data with advanced analytics to ensure you can always answer these questions with a high degree of confidence, providing a variety of quantitative predictions at the individual level:
- Annual income
- Net worth
- Discretionary spend
- Target gift range (over the next 12 months)
Understand motivation to give and segment prospects strategically
Once your top prospects are identified, it’s equally important to have a solid plan to engage them. Blackbaud uses advanced cluster segmentation to group prospects into distinct groups with shared characteristics, allowing you to:
- Better understand prospect motivation and attitudes toward giving
- Tailor messaging to specific donors based on their personas
- Develop campaigns for each donor segment
Leverage experts with decades of knowledge and experience.
Blackbaud consulting services offer access to tenured fundraising experts with years of experience helping nonprofits drive productivity across programs. These individuals are commonly tasked with analyzing and communicating modeling results, implementing targeting strategy, performing donor portfolio analysis, and developing long-term fundraising roadmaps. Their expert skills can be applied toward nearly any assignment that requires a practiced strategic resource. From Blackbaud's team of experts, you can expect:
- Dedicated time with strategic consulting resources
- Identification of industry best practices
- Tactical, project-level recommendations
- Strategic targeting and investment recommendations
- An implementation plan